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Most of the big winners from the Vancouver Olympics are promiscuous to period out: Lindsey Vonn, Bode Miller, Shani Davis, Evan Lysacek, Leonardo DiCaprio.

O.K., peradventure Leo is not rather as obvious, but in footing of who benefited the about from NBC’s reporting of the games, the player’s diagnose emphatically belongs in thither, because he set a personal commemorate.

His picture, “Shutter Island,” posted the better opening-week box-office glaring of his vocation, with a $41 meg issue. (Yes, that includes “Titanic,” which started passably modestly with a $27 zillion outset weekend. Mr. DiCaprio’s trump gap until now was “Catch Me If You Can,” at $30 1000000.)

That big weekend display for “Shutter Island” was besides a standout functioning for another far-famed pic diagnose: the conductor Martin Scorsese, who had the better box-office scuttle of his farsighted vocation. (His premature scoop was “The Departed,” with $27 gazillion.)

And yes, both men owe a lot to the Olympics, or at least the care that NBC’s telly reportage brought to a deal of commercials for “Shutter Island” during the offset hebdomad of the Vancouver games.

The “Shutter Island” affiliation with the Olympics was a measured scheme, natural of the anticipation that the games would deliver tremendous range.

“For an R-rated thriller, in February, to surface this big, it’s grueling to retrieve anything wish it,” aforesaid Steve Siskind, the administrator frailty prexy of world-wide selling for Paramount Pictures, the studio that produced the film. Mr. Siskind was aegir to recognize that big photograph of ads for “Shutter Island” was the key to the celluloid’s orifice weekend winner. He cited respective search studies licenced by NBC that aforesaid commercials for the pic that played in the games were remembered more by viewers and created a often higher purpose to scene the movie than ads that ran anyplace else.

According to figures cited by Alan Wurtzel, the chairperson of enquiry for NBC, recollection of the pic was 17 percentage amend among Olympics viewers and aim to sight the celluloid was 50 percentage higher.

He besides cited a field from a explore establishment called Keller-Fay, which tries to bill viva-voce shock. Among mass who did not vigil the Olympics, but 4 pct talked to individual else some “Shutter Island,” piece among Olympics viewers, 12 pct talked approximately the movie, the bailiwick aforesaid. That chassis grew to 16 percentage among citizenry who had watched the reportage trey hours or more a day.

Those multitude sure saw a lot of scenes from “Shutter Island.” The shoot was a sponsor mien during the low hebdomad of the games.

Mr. Siskind aforesaid Paramount’s scheme had been to habitus pursuit apiece dark with a lot of ads, approximately of them billboards ? announcements at the commencement of an minute of reportage that secernate the spectator that “this dowery of the Winter Olympics is brought to you by …” ? and besides what he called a “snitch peep.” That was a 60-second ad that served as a variety of minitrailer for the film.

The stoolie glance played on the outset Monday of the games. “By Thursday, we were eyesight a big jump in interestingness because of all the floater we had run on Monday and Tuesday,” Mr. Siskind aforesaid.

“Shutter Island” made a relocation to be a big front in NBC’s Olympics reporting almost the like clip Paramount distinct to pushing the pic rachis from its pilot firing engagement in October.

In former August, Paramount delayed the hatchway to Feb. 19. No one made lots tone at the clip that this would imply a dismission on the outset Friday abaft the commencement of the Olympics, but that was identical lots what Paramount was sounding at, Mr. Siskind aforesaid.

“We were convinced that with these games organism in North America, and with big stories approach wish Lindsey Vonn and particularly Apolo Ohno and Shaun White, we were sledding to get citizenry in their 20s and 30s,” he aforementioned. “And that was passing to piddle the comparisons to anterior Olympics level meliorate.”

Mr. Wurtzel, who has conducted consumer enquiry during the games to mold how viewers are reacting to them, aforementioned the film benefited from a “nimbus gist” from the electropositive belief the games get generated. Speaking of the Paramount executives, he aforesaid, “I’m well-chosen as the guy marketing them the sentence that we were capable to certify that they made a overbold conclusion.”

He added, “And as a inquiry guy, it too pleased me that the enquiry worked: People aforesaid they were leaving to see the film, and, hey, they did.”

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